What is an advertising brief?

The job of most advertisements is to promote the offering of your business, whether that’s a product, a service or both, and in some instances your adverts may be created purely to get your company name out there. Therefore, an advertising brief is the document that summarises all of the information about a specific advertising campaign or project.

What is a marketing creative brief?

1. Marketing Creative Briefs A marketing creative brief is most commonly used to bring campaigns to market. This type of creative brief can be used for both new and existing campaigns. Broad business goals and strategies to accomplish them are usually included in this type of creative brief.

How do advertising agencies develop creative briefs?

Advertising agencies develop creative briefs often for the various clients they serve. These briefs are concise and include the client's brand guidelines as well as the specific project guidelines. A budget may also be included in the brief so that all teams can make wise decisions about the tactics they recommend for the client.